Most of you believe that it is all the same! Content writing, copywriting, this writing, that writing, how does it even matter? It is all about words and stuff, right?
A content writer is very different from a copywriter. If you end up hiring a content writer for a copywriter’s job, you will never get the desired results. Of course there are similarities and on many occasions the tow professionals even have to work together but then there are few clear differences that set the two professions apart.
Who Is A Content Writer?
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Content Writer is quite a literal nomenclature for what they do. They write content. Content Writers are the wordsmith, the people who do magic with words and craft content that businesses then use to market their ideas and products. Content can be anything from a Search Engine Optimized blog to a simple product description. More often than not, a content writer is hired for SEO related content.
When it comes to SEO content, a content writer has to use certain “keywords” and craft paragraphs of content around it such that, not only the content is relevant, original, and engaging but is also search engine optimized. (Where search engine optimized means correct use of keywords throughout the blog)
Amongst other things, a content writer can also be found working on whitepapers, proposals, emails, articles, magazine features etc.
Who Is A Copywriter?
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Copywriters are the most creative bunch of people who create “copies” of advertisements for you. These copies could include one-liners, radio jingles, video script, ad script, press ads, etc.
The scope of a copywriter’s job is increasing day by day with the increase in modes of advertisements. With display ads in trend, copywriters are in high demand to visualize display ads for all kinds of brands. A brand gets noticed only through an effective “campaign” visualize by a copywriter. The copywriter’s role in layman’s language is to give “ideas”. Once the idea is given, it gets created by designers or developers as the case may be.
Copywriters are normally the ones who know how to convince people through their ideas. They tend of have a great sense of humour and a unique way with words.
Now you know who to choose depending upon your requirements. And of course, there are many who provide both the services with equal conviction and excellence. Perks of competitive market, I guess?
In any case, a content writer and a copywriter need to work arm in arm for a successful output!