When it comes to a website, your content is the master! And to keep your website running and engaging, you must continuously post blogs on relevant topics. Now, it’s easier said than done. The task of writing a blog is often underestimated in its value and importance. And when something as important as a blog is taken for granted, the website pays the price. So, here in this article, we are going to lay down 7 extremely important points that you must always remember while writing an ideal blog for any website!
The Headline Matters First
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The headline of your blog post should be imaginative and fascinating. Always remember, that it is the headline of your blog that will eventually compel the reader to click and read the entire blog. Make sure that your blog headline gives out the right message but in the most precise as well as attractive form. Keep it short, keep it real and make your readers want to read your blog.
Images Always Hold Attention
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It’s very important that your blog looks decently attractive. Readers are bound to get bored if black and white words are all they find in your blog. To increase the blog’s readability and to retain the readers till the end of the blog, use relevant pictures that not only help your readers but also enhance your content.
Structure Is Important
Good communication has a lot to do with organized thoughts. Make sure what you want to say is expressed in a simple and systematic manner. An ideal blog will have headings, introduction, subheadings, maybe a bullet point or two and finally the conclusion. In between your introduction and your conclusion, it is always great to have a few subsections. It makes your blog more reader-friendly.
Length Of Your Blog
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This is one of the most frequently asked questions by blog writers.
“How long should a blog be?”
As most of you already know, there’s no definite answer to that question. It all depends on the topic to be covered and the purpose of the blog. A blog of 600-800 words is an ideal length convenient for both you and the readers. A lengthier 1000+ words blog can also be written when required.
Originality Retains Your Readers
Make sure that your blog has something new to offer. Original and Unique content is more likely to be read by a wider audience because it’s something they have not experienced before. The probability of such blogs being shared is also higher. Original content is unarguably one of the most important aspects of a successful blog.
Proofread – Spelling And Grammar
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After having written your blog, the mandatory step is to proofread the content. There can be silly mistakes or typos that could potentially spoil the purpose and meaning of your blog. Noticeable mistakes in a blog leave a very bad impression on the readers.
ALWAYS do a spell-check and grammar check of your blog, irrespective of the tool you use!
Call To Action
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The end purpose of the blog is to make your reader do something. Take action. And that’s exactly why every post needs a ‘call to action’. The reader of your blog is potentially ready to take an action in favor of your business. A call to action can be anything- be it a click to another link, feeding in some details, subscription link, Product selling link etc.
Writing a commercial blog is a responsibility. While you might have some creative freedom, the business has to be your priority. Take care of these simple points and you can write a brilliant blog!